Real Estate Marketing
Multiple Listing Service (MLS)
Garden City Realty's MLS membership enables us to market your home to real estate professionals by sharing information with other members in our region. As the principal tool used by agents when searching homes for buyers, MLS is perhaps the most vital instrument in displaying and promoting your property.
Every home for sale listed by a local real estate association member, unless it is specifically exempted from MLS, will be listed in MLS. However, only members including real estate agents and other professional affiliates can access MLS, but that doesn’t mean a home buyer or home seller can’t get the same information - just not directly.
The local MLS real estate association is the Coastal Carolinas Association of REALTORS.
As one of the only firms along the Grand Strand that includes a virtual tour with our property listing, Garden City Realty provides more inclusive exposure of our properties than any of our competitors. The virtual tour allows home buyers to pre-tour properties in the privacy of their own home with panoramic views that provide perspectives simply not possible with still photos.
Garden City Realty Website
All of the properties listed with Garden City Realty are featured on our Website. Each listing includes the property information, interior and exterior photographs, a virtual tour, and contact information for immediate access to the listing agent and sales office. To visit our Website please go to GardenCityRealty.com.
Receiving more than 11.5 million page views and more than 383,000 visitors in 2017*, GardenCityRealty.com ranks among the top searched Websites for real estate in our market. We also have several other Websites that provide direct traffic to GardenCityRealty.com giving our site greater presence on the Web for maximum optimization. *Statistics include both Garden City Realty vacation rentals and sales. *Statistics include both Garden City Realty vacation rentals and sales.
Other Garden City Realty Websites include:
According to the 2017 National Association of REALTORS® Profile of Home Buyers and Sellers, among buyers who used the Internet during their home search, 89 percent of buyers found photos and 87 percent found detailed information about properties for sale very useful.
Through our affiliations with MLS and Leading Real Estate Companies of the World® (LeadingRE) our listings are syndicated to additional sites that include, but are not limited to: REALTOR.com, LeadingRE.com, Zillow.com, Trulia.com, HomeFinder.com, and Homes.com.
Garden City Realty presently employs Facebook, Google+, Twitter, Pinterest, Instagram, Blogger, LinkedIn, and YouTube.
Direct Mail Marketing
Garden City Realty utilizes a variety of direct mail options that include standard and over-sized postcards, flyers, newsletters and linen cards displaying the Garden City Realty logo. We tailor our mailing lists to target specific areas that will expose your property to more buyers. We are always seeking new and innovative ways to market a property via direct mail and will not limit ourselves to mail-out types or content as long as it serves the best interest of our client and company.
What is direct mail marketing? Probably the most commonly used medium for direct marketing is mail, in which marketing communications are sent to customers using the postal service. The term direct mail is used in the direct marketing industry to refer to communication deliveries by the Post Office.
Garden City Realty advertises its listings regularly with regional media, based accordingly on total market coverage and readership. Our goal is to provide maximum exposure to each of our listings by selecting the most appropriate media suitable to the individual needs of each property.
In addition to local newspaper and magazine publications, Garden City Realty maintains a wide-ranging database of contact and rate information for publications whose print and Web presence captures an audience most appropriate for our marketing requirements. Taking into account reader demographics and market research statistics, Garden City Realty selects the appropriate media to advertise for our real estate market. In addition, we employ demographics gathered from our own vacation rental and sales departments, making every effort to target both out-of-town and local residents.
Garden City Realty publishes two monthly E-blasts, one for vacation rentals and one for sales. At present the sales E-blast is sent to nearly 60,000 contacts, though new contacts are added on a regular basis to continuously expand our audience. The vacation rentals E-blast is sent to nearly 85,000 contacts.
All of Garden City Realty’s listings are publicized in a slide-presentation that is maintained daily, is continuously shown in our sales lobby, and exposes your property to thousands of visitors each year. Each slide contains an exterior photograph and essential property information.
Every Garden City Realty listing is featured in our property handout and provided to potential clients inquiring about the local real estate market.
Garden City Realty has access to an estimated 60,000* potential buyers annually through our Vacation Rental department. History has shown that visitors often return to Garden City Realty to invest in their own beach property.*Based on total arrivals/reservations and the average sleep capacity of our total active units (1/1/17 -12/31/17).
RENTALS | MANAGEMENT | SALES
Garden City Realty, Inc. | 608 Atlantic Avenue | Garden City Beach | South Carolina | 29576 | 800-681-9059