Real Estate Marketing
Multiple Listing Service (MLS)
Garden City Realty's MLS service enables us to market your home to real estate professionals by sharing information with other members in our region. As the principal tool used by agents when searching homes for buyers, MLS is perhaps the most vital instrument in displaying and promoting your property. The local MLS real estate association is the Coastal Carolinas Association of REALTORS.
What is MLS? MLS stands for Multiple Listing Service. Every home for sale listed by a local real estate association member, unless it is specifically exempted from MLS, will be listed in MLS. However, only members including real estate agents and other professional affiliates can access MLS, but that doesn’t mean a home buyer or home seller can’t get the same information - just not directly.
Garden City Realty employs the brand Paradym for all of our virtual tour marketing. As one of the only firms along the Grand Strand that includes a virtual tour with our property listing, Garden City Realty provides more inclusive exposure of our properties than any of our competitors. The virtual tour allows home buyers to pre-tour properties in the privacy of their own home with panoramic views that provide perspectives simply not possible with still photos.
What is a virtual tour? A virtual tour is a series of digital images stitched together to make a complete 360° panoramic image. The final virtual tour slowly pans the entire 360° of the image, creating an immersive effect that makes the viewer feel like they are actually in each location. At any time, viewers can take control of their experience by clicking on an image and dragging it left or right. Virtual tours allows a user to view an environment while online.
Garden City Realty Web site
All of the properties listed with Garden City Realty are exhibited on the sales division of our Web site. Each listing includes the property information, interior/exterior photographs, Visual Tour, as well as contact information for immediate access to the listing agent and sales office. To visit our Web site please go to, www.GardenCityRealty.com.
About our Web site. GardenCityRealty.com is a comprehensive source of information regarding both our sale properties and vacation rentals, area information and valuable links, as well as contact information for both the sales and vacation rental departments. Receiving more than 8.6 million page views and more than 375,000 visitors in 2015*, GardenCityRealty.com ranks among the top searched Web sites for real estate in our market. We also own several other domain names (Condotels.com, SurfMasterByTheSea.com, WhyGardenCityRealty.com, SurfsideBeach.com, GardenCityBeach.com) that provide direct traffic to GardenCityRealty.com giving our site greater presence on the Web for maximum optimization. *Statistics include both Garden City Realty vacation rentals and sales.
Other Web sites
According to the 2015 National Association of REALTORS® Profile of Home Buyers and Sellers, among buyers who used the Internet during their home search, 87 percent of buyers found photos and 84 percent found detailed information about properties for sale very useful.
On what other Web sites will my listing appear? Other Web sites include but are not limited to: Google.com, Yahoo.com, Craigslist.com, Zillow.com, Network.com, Trulia.com, HomeFinder.com, Homes.com, HotPads.com Bing.Com, and ListHub.com.
Garden City Realty advertises its listings regularly with local/state media based accordingly on total market coverage and readership. Our goal is to provide maximum exposure to each of our listings by selecting the most appropriate media suitable to the individual needs of each property. For example, advertising one of our beach-front luxury homes in a local publication may not be as beneficial as featuring it on a Web site that receives a high-volume of online traffic, from upper-income households seeking to purchase a beach home in South Carolina.
How do you decide which publication to advertise my listing? In addition to local newspaper and magazine publications, Garden City Realty maintains a wide-ranging database of contact and rates information for publications whose print and web presence captures an audience most appropriate for our marketing/advertising requirements. Taking into account reader demographics and market research statistics, Garden City Realty selects the appropriate media to advertise for our real estate market. In addition, we employ demographics gathered from our own vacation rental and sales departments, making every effort to target both out-of-town and local residents. Some of those media contacts include; The Sun News, The Coastal Observer, The Georgetown Times, My Horry News, Florence Morning News, The Charlotte Observer and The Charleston Post and Courier. As we continue to develop our database, we are in search of new products and publications that will assist us in growing our overall market reach.
Direct Mail Marketing
Garden City Realty utilizes a variety of direct mail options that include standard and over-sized postcards, flyers, newsletters and linen cards displaying the Garden City Realty logo. We tailor our mailing lists to target specific areas that will expose your property to more buyers. We are always seeking new and innovative ways to market a property via direct mail and will not limit ourselves to mail-out types or content as long as it serves the best interest of our client and company.
What is direct mail marketing? Probably the most commonly used medium for direct marketing is mail, in which marketing communications are sent to customers using the postal service. The term direct mail is used in the direct marketing industry to refer to communication deliveries by the Post Office.
SE Optimization and Marketing
Search Engine Optimization, or SEO, attempts to improve a Web site’s organic search rankings in search engine results pages (SERPs) by increasing the Web site's content relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers.
Search Engine Marketing, or SEM, is designed to increase a Web site’s visibility in SERPs. Search engines provide sponsored results and organic (non-sponsored) results based on a Web searcher’s query. Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser’s actions to make a Web site’s listing more prominent for topical keywords.
SEO-centric Content, SEO friendly content is the type of content that search engines look for. The more interesting and well-written SEO content you have on your site, the more useful your site will be to your customers and the better you’ll do in the major search engine rankings. Search engines like Google are surprisingly smart—they’re able to not just recognize your content but actually evaluate it for quality and readability. If your content isn’t SEO friendly, it won’t do well in the search engines.
Garden City Realty publishes a monthly E-Newsletter containing new listings and broker’s best buys. At present the E-Newsletter is sent to nearly 60,000 recipients, though new Email addresses are added on a regular basis to continuously expand our audience.
Working in conjunction with our Web site developers, Garden City Realty applies online marketing and advertising as the mainstay of its marketing approach. With wide-ranging options that provide a multitude of delivery methods, Garden City Realty uses the following (but not limited to): display, text, and mobile advertising; content, social media, and Email marketing; image-centric and mobile-friendly content; and search engine marketing and optimization.
What is E-mail Marketing? In its broadest sense, the term covers every e-mail ever sent to a customer, potential customer or public venue. In general, though, it’s used to refer to: sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again, sending emails designed to encourage customer loyalty and enhance the customer relationship, or placing your marketing messages or advertisements in emails sent by other people.
Together with our Web site developers, Garden City Realty applies online marketing and advertising as the mainstay of its marketing approach. With wide-ranging options that provide a multitude of delivery methods, Garden City Realty uses the following (but not limited to): display, text, and mobile advertising; content, social media, and Email marketing; image-centric and mobile-friendly content; and search engine marketing and optimization.
What is Online Marketing? Also called Internet advertising, this method uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
Statistics in a Dec. 10, 2015 press release from the Internet Advertising Bureau (IAB) stated their internet advertising revenue report showed a 23 percent year-over-year increase with U.S. internet advertising revenues hitting $15 billion in the third quarter of 2015, making it the highest quarter on record. This figure showed a 23 percent increase above the third quarter of 2014 and its then record-breaking total of $12.2 billion. The latest numbers also indicated a 5 percent increase from the second quarter of 2015, which came in at $14.3 billion.
Garden City Realty presently employs Facebook, Google+, Twitter, Pinterest, Instagram, Blogger, LinkedIn, and YouTube.
What is social media marketing? Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Google+, Facebook, Instagram, and YouTube.
Garden City Realty's listings are publicized in a slide-presentation that is maintained regularly, is continuously shown in our sales lobby, and exposes your property to thousands of visitors each year. Each slide contains an exterior photograph and essential property information.
Every Garden City Realty listing is featured in our property handout and provided to potential clients inquiring about the local real estate market.
Garden City Realty has access to an estimated 60,000* potential buyers annually through our vacation rental department. History has shown that visitors often return to Garden City Realty to invest in their own beach property. *Based on total arrivals/reservations and the average sleep capacity of our total active units (1/1/15 -12/31/15).
Garden City Realty, Inc. | 608 Atlantic Avenue | Garden City Beach | South Carolina | 29576 | 800-681-9059