Vacation Rentals Marketing
Garden City Realty employs the brand Paradym for all of our virtual tour marketing. As one of the only firms along the Grand Strand that includes a virtual tour with our property listing, Garden City Realty provides more inclusive exposure of our properties than any of our competitors. The virtual tour allows prospective renters to tour properties in the privacy of their own home with panoramic views that provide perspectives simply not possible with still photos.
What is a virtual tour? A virtual tour is a series of digital images stitched together to make a complete 360° panoramic image. The final virtual tour slowly pans the entire 360° of the image, creating an immersive effect that makes the viewer feel like they are actually in each location. At any time, viewers can take control of their experience by clicking on an image and dragging it left or right. Virtual tours allows a user to view an environment while online.
Garden City Realty Web site
All of our rental properties are displayed on our Web site. Property features includes general information, rates, reviews, interior/exterior photographs, virtual tour as well as contact information for immediate access to our Vacation Specialists. To visit our Website please go to, www.GardenCityRealty.com.
About our Web site. GardenCityRealty.com is a comprehensive source of information regarding both our sale properties and vacation rentals, area information and valuable links, as well as contact information for both the sales and vacation rental departments. Receiving more than 8.6 million page views and more than 384,000 visitors in 2016*, GardenCityRealty.com ranks among the top searched Web sites for real estate in our market. We also own several other domain names (Condotels.com, SurfMasterByTheSea.com, WhyGardenCityRealty.com, SurfsideBeach.com, GardenCityBeach.com) that provide direct traffic to GardenCityRealty.com giving our site greater presence on the Web for maximum optimization.
*Statistics include both Garden City Realty vacation rentals and sales.
Acquired by Garden City Realty in 2009, Condotels represented the highest quality in condo vacation rentals for more than 23 years. Setting themselves apart from other vacation rental companies was their long-standing business objective; deep-rooted in the philosophy of providing great customer service and condos at rates competitive to hotels. This is a tradition we respect and promote at Garden City Realty.
Redesigned in 2015 as a responsive site with enhanced concierge features, Condotels has strengthened our ability at providing quality accommodations at affordable prices. Our vacation rentals are not only showcased on the Garden City Realty Web site, but www.Condotels.com as well, doubling exposure to prospective renters.
Surf Master by the Sea
Our self-sustaining Surf Master by the Sea Web site features all of our available Surf Master rentals as well as relevant information such as floor plans, amenities, and rates. Redesigned in 2016 the new responsive site was simplified to include only pages relevant to rentals, property management, and sales.
A drone video of the Surf Master complex sets a welcoming tone and complements the home page.
Other Web sites
Through our many professional affiliations, GardenCityRealty.com is linked to amass of Web sites such as internationally-renowned travel review sites Tripadvisor.com and FlipKey.com.
On what other Web sites will my property appear? Other Web sites include but are not limited to: Google.com, Yahoo.com, Craigslist.com, Zillow.com, Network.com, Trulia.com, HomeFinder.com, Homes.com, HotPads.com Bing.Com, and ListHub.com.
In conjunction with a strong online presence, Garden City Realty advertises in a variety of print publications, capturing an extensive audience with impressive images and useful information.
Garden City Realty distributes thousands of vacation rental brochures annually by mail and in-person. At-a-glance features include a property photo, available amenities and rental rates. In addition to being displayed in our sales and rental lobbies, prospective visitors can request copies via email through our Website.
Throughout the year Garden City Realty advertises in various print publications offering market coverage and reader demographics to our target audience.
The Stay and Play Visitors Guide, official guide of the Myrtle Beach Chamber of Commerce, reaches hundreds-of-thousands of prospective and repeat visitors throughout Horry County. The Georgetown County Resource Guide, distributed to area visitors throughout Georgetown County, and the Hammock Coast.
In addition to local newspaper and magazine publications, Garden City Realty maintains a wide-ranging database of contact and rates information for publications whose print and web presence captures an audience most appropriate for our marketing/advertising requirements. Taking into account reader demographics and market research statistics, Garden City Realty selects the appropriate media to advertise for our real estate market. In addition, we employ demographics gathered from our own vacation rental and sales departments, making every effort to target both out-of-town and local residents. Some of those media contacts include; The Sun News, The Coastal Observer, The Georgetown Times, My Horry News, Florence Morning News, The Charlotte Observer and The Charleston Post and Courier. As we continue to develop our database, we are in search of new products and publications that will assist us in growing our overall market reach.
Garden City Realty utilizes a variety of direct mail options that include standard and over-sized postcards, flyers, newsletters and linen cards displaying the Garden City Realty logo. We tailor our mailing lists to maximize exposure of our rental properties to target potential guests. We are always seeking new and innovative ways to market a property via direct mail and will not limit ourselves to mail-out types or content as long as it serves the best interest of our property owners and company.
What is direct mail marketing? Probably the most commonly used medium for direct marketing is mail, in which marketing communications are sent to customers using the postal service. The term direct mail is used in the direct marketing industry to refer to communication deliveries by the Post Office.
SE Optimization and Marketing
Search Engine Optimization, or SEO, attempts to improve a Web site’s organic search rankings in search engine results pages (SERPs) by increasing the Web site content’s relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers.
Search Engine Marketing, or SEM, is designed to increase a Web site’s visibility in SERPs. Search engines provide sponsored results and organic (non-sponsored) results based on a Web searcher’s query. Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser’s actions to make a Web site’s listing more prominent for topical keywords.
SEO-centric Content, SEO friendly content is the type of content that search engines look for. The more interesting and well-written SEO content you have on your site, the more useful your site will be to your customers and the better you’ll do in the major search engine rankings. Search engines like Google are surprisingly smart—they’re able to not just recognize your content but actually evaluate it for quality and readability. If your content isn’t SEO friendly, it won’t do well in the search engines.
Garden City Realty publishes two monthly E-blasts, one for vacation rentals and one for sales. At present the sales E-blast is sent to nearly 60,000 contacts, while the vacation rentals E-blast is sent to nearly 85,000 contacts. To continuously expand our audience new contacts are added on a regular basis.
Working in conjunction with our Website developers, Garden City Realty applies online marketing and advertising as the mainstay of its marketing approach. With wide-ranging options that provide a multitude of delivery methods, Garden City Realty uses the following (but not limited to): display, text, and mobile advertising; content, social media, and Email marketing; image-centric and mobile-friendly content; and search engine marketing and optimization.
What is E-mail Marketing? In its broadest sense, the term covers every e-mail ever sent to a customer, potential customer or public venue. In general, though, it’s used to refer to: sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again, sending emails designed to encourage customer loyalty and enhance the customer relationship, or placing your marketing messages or advertisements in emails sent by other people.
Together with our Web site developers, Garden City Realty applies online marketing and advertising as the mainstay of its marketing approach. With wide-ranging options that provide a multitude of delivery methods, Garden City Realty uses the following (but not limited to): display, text, and mobile advertising; content, social media, and Email marketing; image-centric and mobile-friendly content; and search engine marketing and optimization.
What is Online Marketing? Also called Internet advertising, this method uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including Web banner advertising), and mobile advertising.
Statistics in an April 2017 press release from the Internet Advertising Bureau (IAB) stated their internet advertising revenue report showed a 21.8 percent year-over-year increase with U.S. internet advertising revenues hitting $18.2 billion in the third quarter of 2016, making it the highest quarter on record. This figure showed a 24.3 percent increase above the third quarter of 2015 and its then record-breaking total of $17.4 billion. 2016 full year internet advertising revenues totaled $72.5 billion.
Garden City Realty presently employs Facebook, Google+, Twitter, Pinterest, Instagram, Blogger, LinkedIn, and YouTube.
What is social media marketing? Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
Garden City Realty is pleased to offer homeowners a full-time owner services department. Providing assistance for everything from furniture store recommendations to procuring appliances at the owners request and insuring proper installation; our owner services department goes above-and-beyond the call of duty to ensure our homeowners feel comfortable leaving their property in our hands.
Our homeowners receive access to Ownernet, an online database allowing property owners to monitor reservations and block-off dates for personal use.
In addition, our owner services department continually updates the Web specials and featured properties list on the homepage of our Web site, ensuring new properties and owner requested discounts are up-to-date and available to anyone looking for vacation rental deals.